Which Contact Information goes on a Business Card?

September 2017 • By Sori Apfelbaum • Marketing

The ultimate guide for which contact informatin to include on your business card.

Surprisingly enough, in the age where increasingly more and more interactions are happening through digital interactions like email, social media and the web, nothing has replaced the timeless business card exchange in an in-person hands-on meeting.

You have probably seen hundreds, if not thousands of business cards at this point. No two look the same. Some represent a company like your hair salon, local eatery, or other small business. Others represent an individual who is part of a bigger business, like your banker, broker at the car leaser or doctor.

The ‘who’ and ‘what’ don’t matter when it comes down to the rules for vital information. Which contact information should be on your business card?

The simple answer is name, title and contact.

Name

• Business name or logo
• Your name

Title

• Your title

Contact:

• Email
• Website
• Number:
  1. Office
  2. Cell
  3. Fax
• Address
• Social Media

Name and title are pretty straightforward. The name of the business or logo, your name and your title.

Contact gets a little more confusing and you will find conflicting information on what you should and shouldn’t include. The purpose of contact is to tell someone how to best reach you. You shouldn’t have all the channels I listed on one business card. That would make one very overwhelming and confusing card!

The three basic contact channels that you should include are email, a phone number and address. If you have a website, be sure to include that also.

Tailor the other contact channels to suite your industry and your client base. Remember that sometimes, less is more!!!

Take a fax number, for example. Many people will tell you that fax is now obsolete and it has no place on a card anymore. However, if you are a distributor who deals with store managers that are in the dark ages and are still faxing in orders, then please include your fax number. By the same token, the managers probably wouldn’t be active on social mediam so don’t include them. In this instance, the social media will just be extra clutter that takes up room.

In a nutshell, your purpose is to tell someone how to best reach you. Just remember these 3 things - name, title & contact and don’t forget that less is more!